Weather and climate are much-discussed topics in the social media world
From 01 April 2011, the Deutscher Wetterdienst (DWD) has its own page on Facebook and a channel on YouTube. Interested users of these social networking sites will find there the latest news and background information about weather and climate as well as a multitude of weather- or climate-related pictures and videos. The DWD's online profiles are available at www.facebook.com/DeutscherWetterdienst and www.youtube.com/DWDderWetterdienst.
"Social networking offers us a much quicker and more direct way of coming into contact with private citizens to discuss weather and climate issues. This will clearly change our public relations and communication with the public," comments Uwe Kirsche, Head of the DWD's Press and Public Relations Division, this new information channel of Germany's national meteorological service. "Through these networks, we can now publish texts, pictures and videos for direct dialogue with the people about our work and interesting issues relating to climate and weather.” >> Full text